Welcome to Balthasar Gracian's "The Art of Worldly Wisdom" mailing list and website. In the 1600s, Balthasar Gracian, a jesuit priest, wrote 300 aphorisms on living life effectively called "The Art of Worldly Wisdom." The book stays relevent to modern day society and has been used such as Machiavelli's "The Prince" or Sun Tzu's "The Art of War" as a guidebook for everything from business to sports.
This website is updated daily with a new aphorism that is also sent out via email and RSS to our subscribers. For further reading consider this Balthasar Gracian biography or this searchable version of "The Art of Worldly Wisdom".
Obtain and preserve a Reputation.
It is the usufruct of fame. It is expensive to obtain a reputation, for it only attaches to distinguished abilities, which are as rare as mediocrities are common. Once obtained, it is easily preserved. It confers many an obligation, but it does more. When it is owing to elevated powers or lofty spheres of action, it rises to a kind of veneration and yields a sort of majesty. But it is only a well-founded reputation that lasts permanently.Today's Aphorism Sponsored By:
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