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Welcome to Balthasar Gracian's "The Art of Worldly Wisdom" mailing list and website. In the 1600s, Balthasar Gracian, a jesuit priest, wrote 300 aphorisms on living life effectively called "The Art of Worldly Wisdom." The book stays relevent to modern day society and has been used such as Machiavelli's "The Prince" or Sun Tzu's "The Art of War" as a guidebook for everything from business to sports.

This website is updated daily with a new aphorism that is also sent out via email and RSS to our subscribers. For further reading consider this Balthasar Gracian biography or this searchable version of "The Art of Worldly Wisdom".

Aphorism #123
Avoid Affectation.

The more merit, the less affectation, which gives a vulgar flavour to all. It is wearisome to others and troublesome to the one affected, for he becomes a martyr to care and tortures himself with attention. The most eminent merits lose most by it, for they appear proud and artificial instead of being the product of nature, and the natural is always more pleasing than the artificial. One always feels sure thatthe man who affects a virtue has it not. The more pains you take with a thing, the more should you conceal them, so that it may appear to arise spontaneously from your own natural character. Do not, however, in avoiding affectation fall into it by affecting to be unaffected. The sage never seems to know his own merits, for only by not noticing them can you call others' attention to them. He is twice great who has all the perfections in the opinion of all except of himself; he attains applause by two opposite paths.

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