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Welcome to Balthasar Gracian's "The Art of Worldly Wisdom" mailing list and website. In the 1600s, Balthasar Gracian, a jesuit priest, wrote 300 aphorisms on living life effectively called "The Art of Worldly Wisdom." The book stays relevent to modern day society and has been used such as Machiavelli's "The Prince" or Sun Tzu's "The Art of War" as a guidebook for everything from business to sports.

This website is updated daily with a new aphorism that is also sent out via email and RSS to our subscribers. For further reading consider this Balthasar Gracian biography or this searchable version of "The Art of Worldly Wisdom".

Aphorism #274
Be Attractive.

magnet of your pleasant qualities more to obtain goodwill than good deeds, but apply it to all. Merit is not enough unless supported by grace, which is the sole thing that gives general acceptance, and the most practical means of rule over others. To be in vogue is a matter of luck, yet it can be encouraged by skill, for art can best take root on a soil favoured by nature. There goodwill grows and develops into universal favour.

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