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Welcome to Balthasar Gracian's "The Art of Worldly Wisdom" mailing list and website. In the 1600s, Balthasar Gracian, a jesuit priest, wrote 300 aphorisms on living life effectively called "The Art of Worldly Wisdom." The book stays relevent to modern day society and has been used such as Machiavelli's "The Prince" or Sun Tzu's "The Art of War" as a guidebook for everything from business to sports.

This website is updated daily with a new aphorism that is also sent out via email and RSS to our subscribers. For further reading consider this Balthasar Gracian biography or this searchable version of "The Art of Worldly Wisdom".

Aphorism #157
Do not make Mistakes about Character.

That is the worst and yet easiest error. Better be cheated in the price than in the quality of goods. In dealing with men, more than with other things, it is necessary to look within. To know men is different from knowing things. It is profound philosophy to sound the depths of feeling and distinguish traits of character. Men must be studied as deeply as books.

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