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Welcome to Balthasar Gracian's "The Art of Worldly Wisdom" mailing list and website. In the 1600s, Balthasar Gracian, a jesuit priest, wrote 300 aphorisms on living life effectively called "The Art of Worldly Wisdom." The book stays relevent to modern day society and has been used such as Machiavelli's "The Prince" or Sun Tzu's "The Art of War" as a guidebook for everything from business to sports.

This website is updated daily with a new aphorism that is also sent out via email and RSS to our subscribers. For further reading consider this Balthasar Gracian biography or this searchable version of "The Art of Worldly Wisdom".

Aphorism #130
Do and be seen Doing.

Things do not pass for what they are but for what they seem. To be of use and to know how to show yourself of use, is to be twice as useful. What is not seen is as if it was not. Even the Right does not receive proper consideration if it does not seem right. The observant are far fewer in number than those who are deceived by appearances. Deceit rules the roast, and things are judged by their jackets, and many things are other than they seem. A good exterior is the best recommendation of the inner perfection.

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